Why we are getting involved
in South Africa
This is definitely not because of the Soccer World Cup.
In fact, Ferdinand Eisele has been maintaining business relations with South Africa for several decades. In 1996 we first participated in the Johannesburg Jewelex tradefair as exhibitors together with our local partners.
General Manager Alex Schickel took advantage of those annual visits in order to get an idea of that country and its neighbours. He has been enthusiastic from the start about the people, the landscape, the wildlife and the amazing variety existing there.
But also the country’s immense problems such as the rampant crime rate, poverty and the AIDS disaster have left him with deeper impressions every time.
Therefore, the decision was maturing to get involved not only in terms of business, but also in a humanitarian way with that country and its people. |